
Overview: Include a brief 1 or 2-sentence statement expanding on your brand identity and purpose.
Word count recommendation: 30-50 words
Overview: This section should introduce your mission statement.
Define your “why:” What is the mission of your business? For example, what aspirations do you hold for your clients?
Define your “what:” What is the differentiated value or perspective that you hope to provide to your clients?
Word count recommendation: 100 words
Overview: This section should give your company’s story a more personal dimension and help clients get to know your brand on a more personal level.
Considerations and questions:
Overview: Include a brief snapshot of your recipe instructions here. Readers can click the link for full instructions.
Word count recommendation: 30 words
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